October 2011 – August 2013
Introduction
At Apostek, my role as a Game Producer encompassed leading diverse teams and spearheading innovative marketing strategies for flagship mobile games like Slot Machine and Bingo Party. This narrative highlights my journey, detailing strategic leadership, technical proficiency, and a keen understanding of marketing dynamics that propelled our games to top rankings in a highly competitive marketplace.
Leadership in Game Production
Managing Diverse Teams: My leadership at Apostek involved directing a talented group of game designers, QA professionals, and Android and iOS developers. My focus was on fostering a collaborative environment where innovation flourished. For Slot Machine, which consistently maintained a Daily Active User (DAU) count of 15,000, my oversight ensured that every update and feature release was aligned with user expectations and market trends.
Bingo Party – A New Venture: Expanding our portfolio, I led the development of Bingo Party, a multiplayer Bingo game designed for mobile platforms. This project required balancing multiple aspects of game design and network engineering to ensure a seamless, real-time multiplayer experience, demonstrating my capability to manage complex gaming applications.
Strategic Marketing and User Acquisition
Revolutionizing Game Visibility: The challenge was to boost the visibility of Slot Machine from a rank of 56 to the top 10 in the Casino category on Google Play. By collaborating with prominent ad platforms like Sponsorpay, HeyZap, and Millennial Media, I strategized a robust user acquisition campaign.
Quality vs. Quantity – A Targeted Approach: Key to our strategy was the distinction between traffic sources based on quality versus quantity. I implemented a targeted approach to identify and leverage high-quality traffic sources that would not only attract but also retain valuable players. This was crucial in not just catapulting but also sustaining our rank in the highly competitive Google Play marketplace.
Sustained Success: The campaign was meticulously planned to first surge the rankings and then maintain a high-quality user base. By continuously analyzing user engagement and acquisition cost data, I fine-tuned our approaches to optimize both reach and retention, ensuring that Slot Machine not only reached but stayed within the top ranks.
Outcomes and Impact
Achieving and Sustaining Top Rankings: The result of our concerted efforts was a phenomenal rise in the rankings for Slot Machine, reaching the top 10 in the Casino category within three months. This significant achievement was accompanied by an increase in user engagement and revenue, marking a milestone in the game’s success story.
Innovation in Multiplayer Gaming: Bingo Party emerged as a testament to our capability to innovate and capture market interest in different gaming genres. The game’s launch and sustained interest from players underscored the effectiveness of our development and promotional strategies.
Conclusion
My tenure at Apostek as a Game Producer and marketing strategist exemplifies my comprehensive skill set in navigating the intricate landscape of mobile gaming. From spearheading game development to orchestrating successful marketing campaigns, my efforts have significantly contributed to the company’s success. As I look forward to new opportunities, I bring with me the experience, insights, and proven strategies to lead and innovate in the gaming industry, ready to turn potential ventures into new success stories.